A little more play in the everyday. A booking experience for the services that come to you.
A haircut at home. A repair that cannot wait. OOKLOK brought everyday services in Dubai into one booking experience, so the help you need could come to you.
The work brought UI, UX and animation together around a warm, colourful identity: friendly enough to welcome you in, structured enough to take you through a booking.
Coral, mint, sky blue and soft yellow give every screen a shared character, whatever the service.
The wordmark became a small playground. Its round letters turn into dots, a clock or a loading sequence, so the identity keeps moving from the first impression into the product.
The product keeps the brand’s warmth and adds structure. Four moments carry a booking from the first screen to the last.
The splash animation carries the wordmark straight into the app, so the first screen already sounds like the brand.
Login and registration use familiar fields and clear actions, in the same palette as everything around them.
Date, time and services sit in one appointment view with the total. A confirmation step separates choosing from committing.
Success closes the loop with a booking summary and a thank you that moves.
Everyday services become the subject of playful language, bold type and bright photographic arrangements.
The utility stays straightforward. The expression has room to smile.
“It’s child’s play, so book yourself a nanny.” A booking, said with a wink.
The project shows how a service experience can hold onto its character through identity, onboarding, booking and communication. The small moments of play belong to the same system as the practical decisions.
Looking back, the most interesting relationship is between clarity and personality. The booking structure gives the experience its purpose; the colour, language and movement make it memorable.
Ahmed Mowgoud — UI, UX & animation
Tonic — agency
