Bringing nature into view. Wildlife and conservation discovery within the NEOM SuperApp.
Nature needs a place in the journey. Within a wider app for discovering NEOM, wildlife and conservation content offered an invitation to look more closely at the natural world.
The design places nature reserve experiences and wildlife stories alongside regions, activities and trip planning. Each moment begins with an image, a clear invitation and a way to explore further.
The Nature Reserve card starts with a close-up. Before any description, you are face to face with the animal, and a short invitation says where to go next.
Open the card and the same image fills the screen. The invitation keeps its place and the action stays within reach, so moving from a glance to a closer look feels like one step.
The home screen connects things to do, places and stories. Nature has a way in through each of them, so it never depends on a single destination page.
The reserve invitation belongs to the same stack of cards as hiking and diving. It is offered as something to do, with the same weight as any other experience.
Nature Region sits beside Sindalah, Trojena, Magna and Oxagon. It is a place to explore in its own right.
At the end of the page, wildlife returns as one of the tales visitors share.
Animal photography gives these moments their character. Around it the interface stays quiet: a place, a short title, a line of supporting text and one action.
The same structure carries a dive, a night under the stars and a climb. Nature gets the same care and the same space as every other experience in the app.
The card, the opened view and the story entry share a simple idea: make nature visible, then make the next action clear. Each brings wildlife and conservation into the wider discovery experience while keeping the subject close.
The strongest part of this direction is its restraint. A close encounter with the image does much of the work; the interface gives that encounter a useful place in the journey.
Ahmed Mowgoud — UI, product & UX
Publicis Sapient — agency
NEOM — client
