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Khuta Al Awaleen

Emirati culture, carried forward. A place for stories, craft and learning across generations.

Explore the experience
The Khuta Al Awaleen homepage on a phone: A living Emirati cultural platform, with a card for the Growth and Harvest world

A little context.

Some knowledge lives in a story. Some lives in the way a net is tied, a meal is shared or a word is spoken. Khuta Al Awaleen brings these expressions of Emirati culture into one connected place to learn.

The platform gathers stories, short films, crafts, activities and vocabulary into cultural worlds. It speaks English and Arabic, and gives younger learners their own way in.

Give the stories a world to belong to.

The collection is large and mixed. The platform arranges it as a path, from a first image to something you can try yourself.

  1. Start with a world.

    Home, the sea, growth and harvest, nature. Each world is one strong image and a short invitation, so a visitor has somewhere to begin.

  2. Then a story.

    Stories are learning journeys told in chapters. Each one carries the values and practices of a part of Emirati life.

  3. A film to open it.

    Protocol of the Sea opens on a dhow at sea, with where it was recorded, when, and how long it runs.

  4. Chapters to work through.

    A chapter pairs its film with a list of what comes next, time stamps for each part and a guide to download.

  5. And the words to keep.

    The glossary holds the vocabulary heard in the stories, in Arabic script, with its sound in Latin letters and its meaning.

The homepage: A living Emirati cultural platform, beside a stack of world cards with Growth and Harvest on top

A different welcome for younger learners.

The Children switch changes the tone. Illustrated characters, age filters and a simpler set of stories, games and worksheets make the same worlds approachable for families.

The themes stay connected to the wider platform. Stories of the Sea and the fishing game grew out of this direction.

The Children presentation: two illustrated children wave beside Welcome! Stories, activities and games for the whole family, above Stories from the Sea
The same worlds, with a more playful invitation.
The Children presentation on a phone
The children’s welcome on a phone.

Both languages lead.

One control changes the whole platform to Arabic. The layout mirrors with it: the navigation, the heading and the world cards trade sides.

The patterns, photography and type stay in character, so the Arabic reads as the original, not as a translation.

The homepage in Arabic, mirrored: the heading on the right and the stack of world cards on the left
The homepage in Arabic, mirrored.
The Arabic homepage on a phone
Arabic on a phone.
Short films in the Drops of knowledge section, above the Learn crafts and Games and activities bands
Short films, crafts and games share one collection.

What I take
from it.

The interesting challenge is connection: giving a film, a craft, a word and a game a place in the same cultural experience. A shared visual language lets these different formats belong together without flattening their character.

This case study captures the current platform direction. The strongest next step is to refine how people move between a first encounter, a deeper story and something they can try themselves.

National Projects Office (NPO) — client

Nice things I’ve
done recently.

Let’s
have it.

let’s play together